Develop & Launch National Digital Promotions Platform
Foster’s Group · 2007–2008 · Melbourne, AU
At a glance
End-to-end project lifecycle for a web-based sales & marketing application — discovery, design, build, delivery. On time, on budget, into the hands of the national sales org.
- On-time delivery
- ✓ On schedule
- On-budget delivery
- ✓ Within budget
- Adoption
- National rollout, all regions
The problem we walked into
Foster’s national sales team was running consumer promotions on a patchwork of email threads, spreadsheets, and shared drives. Submissions, approvals, and reporting were inconsistent across regions, and the marketing team had no visibility into what was actually running in market. The brief was to specify, build, and roll out a single platform — without disrupting the live promotional calendar in flight.
How it ran
- 01 Stakeholder discovery across marketing, sales, legal, and IT to map the existing (mostly informal) workflow
- 02 RFP and vendor selection for the build partner
- 03 Workshopped a minimum-viable workflow with the sales regions before any UI was designed
- 04 Phased rollout — pilot region first, then national, then international
- 05 Training program built alongside the platform so adoption wasn’t a separate workstream
What landed
Single national platform handling all consumer promotions across Australia. Submission-to-approval time cut from days to hours. Marketing got real-time visibility into the live promotion grid for the first time.
What this case study showcases
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