Digital Marketing Consulting
The delivery layer marketing teams need when the moving parts outnumber the people: integrated campaigns, brand rollouts, web + content production pipelines.
How this service runs in practice
The work here is the delivery layer beneath a marketing plan. The strategy has been signed off, the agencies and freelancers are booked, the launch date is on the calendar — and someone has to make sure all of it lands at the same time, in the same place, with the same message. That's the seat I sit in.
How engagements run: we start with the campaign plan and reverse-engineer the production schedule from the in-market date. Channels, dependencies, creative variants, content, paid, PR, web updates — all of it on one timeline with one owner per item. I coordinate across agencies and your in-house team so nobody is waiting on an asset that another team didn't realize they owned. The KPI framework gets agreed at the start in the same language your CFO uses, so the post-campaign analysis isn't a fight about what the numbers mean.
One pattern I see often: marketing teams that have grown the strategy ambition faster than the delivery capacity. The plan says fifteen pieces of content this quarter across three channels, two languages, four segments — and the team has two people, three vendors, and a tracking spreadsheet that everybody hates. The production pipeline is usually fixable in weeks, not months, once somebody owns it end to end.
I've run integrated campaigns and digital rollouts across consumer goods, B2B services, and post-acquisition rebrands, including Foster's Group's national promotions platform and the Century Yuasa portfolio rollout. The pattern is the same across industries: the strategy is usually fine, the missing piece is somebody on the client side keeping the moving parts in formation.
Two early signals this seat is missing on a marketing team: the campaign calendar regularly slips by weeks rather than days, and the post-launch review keeps finding the same coordination gaps with the same agencies. Both are fixable, and neither requires another strategy — they require somebody on the client side whose only job is shipping.
If you're weighing this against hiring another agency or another full-time marketer, the trade-offs in how to hire a contract project manager apply directly — the same maths shows up for marketing-led work.
Deliverables
- +Campaign plan with channels, dependencies, and timing
- +Production schedule across creative, content, web, and media
- +Asset matrix mapped to channels and segments
- +Vendor and agency coordination (creative, paid, PR, influencer)
- +KPI framework + measurement plan that your CFO recognises
- +Post-campaign analysis with the next-cycle inputs
When this is the right move
- →Marketing teams under-resourced for a major launch
- →Integrated multi-channel campaigns that need a single orchestrator
- →CMOs who need a delivery operator, not another strategist
Related case studies
Questions teams ask before they hire
How is this different from hiring a marketing agency?
Agencies do the production work. This is the layer above — orchestrating the agencies, your in-house team, and your vendors so the campaign actually launches together. I sit on the client side, not the agency side.
Do you do paid media management yourself?
No — I manage the people who do. Google Ad Search and Google Analytics certified, so I can read the reports and challenge the numbers, but the hands-on optimisation belongs to a specialist.
Where does this sit relative to a fractional CMO?
Different layer. A fractional CMO sets the strategy and owns the marketing function as a whole. I run the delivery — the campaigns, the launches, the rollouts that the CMO and the team have already planned. The two roles work well in parallel, and I've had several engagements that started with the CMO bringing me in specifically because they needed a senior delivery partner rather than another strategist or another in-house hire.
Let's talk.
Bring the project. I'll bring the structure, the cadence, and the calm.