Brand Strategy Consulting
Building robust brand identities and market presence through disciplined design systems and strategic positioning. Brands entering new markets or launching transformative new identities.
Deliverables
- +Brand audit and competitive positioning
- +Brand architecture (parent / sub-brand / endorsement relationships)
- +Identity system brief for design partners
- +Rollout plan across touchpoints: web, packaging, retail, sales collateral, signage
- +Internal launch playbook (sales enablement, training, comms)
- +Migration plan if rebranding an existing portfolio
When this is the right move
- →Brands entering a new geographic market (AU, NZ, US, MX)
- →Post-acquisition brand consolidations
- →Portfolio architecture decisions across multiple sub-brands
Related case studies
Questions teams ask before they hire
Do you do the visual design or just the strategy?
Strategy and orchestration — I bring in proven design partners or work alongside your in-house creative team. The strategy work upstream of design is where most rebrands go wrong, and that's where I add the most leverage.
How long does a brand strategy project take?
A focused refresh: 8–12 weeks. New-market entry strategy: 4–6 months. Full corporate rebrand following a merger: 9–18 months including rollout. The variable is touchpoint coordination, not strategy itself.
What size company is this right for?
Series B and up, or established mid-market companies with multiple product lines or geographies. Earlier-stage companies usually benefit more from positioning work than from a full brand build.
Let's talk.
Bring the project. I'll bring the structure, the cadence, and the calm.