Description:
Mountains Work was an innovative economic development experiential event aimed at promoting Lake Tahoe as an enticing location for remote work. This captivating initiative invited remote workers and freelancers to immerse themselves in the Lake Tahoe environment, forging positive PR and a compelling narrative around the concept of remote work. The overarching objective was to stimulate the local economy beyond the tourism sector.
Key Responsibilities:
- Brand Identity: Developed a distinctive brand identity that encapsulated the allure of Lake Tahoe as a remote work destination, fostering a strong and appealing visual presence.
- Digital Marketing: Crafted and executed a dynamic digital marketing strategy to drive awareness and engagement, leveraging various online channels to target remote workers and freelancers.
- Event Planning: Meticulously planned the logistics, schedules, and resources required for a seamless event experience, ensuring participants’ needs were met.
- Event Management: Oversaw the on-ground execution of the experiential event, coordinating various aspects to guarantee a memorable and valuable experience for attendees.
- Partner Engagement: Collaborated with local stakeholders and partners to secure resources, sponsorship, and engagement, fostering a sense of community support.
Impact:
The Mountains Work initiative successfully positioned Lake Tahoe as a desirable remote work destination, garnering attention from remote workers and freelancers seeking a picturesque and productive work environment.
