Menu
2009-Present
Zephyr Cove, NV, USA & Melbourne, AUS
As a dedicated marketing professional at Darke Creative, I collaborate with a team of specialized experts, delivering exceptional marketing solutions to our valued clients. Our boutique consultancy focuses on crafting comprehensive strategies, from planning to design services, ensuring outstanding results for diverse industries. With a passion for creating impactful campaigns, I take pride in supporting our clients with strategic guidance and managing projects with precision and transparency.
Melbourne, Australia
I led the design, development, and delivery of a web-based on and off premise sales promotion application at Fosters Group. I transformed how brand managers measured sales program effectiveness, ensuring legal compliance and automating printing, prize packing, and fulfillment.
In this role, I managed the end-to-end project, meeting objectives within budget and timeline. I gathered requirements, defined the project scope, and maintained a comprehensive project plan. I conducted regular meetings, tracked progress, and addressed issues for stakeholder alignment. I led a team of people who proactively managed project risks and implemented mitigation strategies. We delivered a customized application to meet brand managers’ needs and enforce legal terms. I collaborated with strategic vendor partners and internal teams for automated printing and prize packing swell as integrated oder management and financial systems.
As a proactive, detail-oriented Project Manager, I successfully delivered this transformative project at Fosters Group.
Brisbane, Australia
As Brand Manager for Australia’s largest battery manufacturer, I managed 4 automotive brands, generating $120M in revenue. My focus was on product and brand development, maximizing portfolio profitability. I had full P&L responsibility, overseeing budgeting, forecasting, and expense management. I executed successful advertising campaigns and trade initiatives, meeting sales targets. I also managed sponsorships for prestigious events like NRL Grand Final, Melbourne Cup, and Indy 300. Collaborating with sales and marketing teams, I developed effective strategies for revenue growth. Key achievements include an 8% revenue increase, launching the successful GS Yuasa brand, and optimizing the strategic brand portfolio.
Sydney, Australia
As Marketing Communications Executive at LexisNexis I was entrusted with the marketing communications activities for all non legal market segments. I spearheaded impactful marketing strategies and initiatives, including a highty successful corporate rebrand aswell as launching the non legal services across across Australia and New Zealand. During this role I developed a deep understanding of corporate, government, accounting, and marketing services markets. My expertise in project management, marketing communications, and campaign development allowed me to achieve outstanding recognition, including being voted #1 internationally for advertising by LexisNexis marketing directors and being appointed as the project leader for the launch of LexisNexis News and Business.
Dallas, TX
As a member of the sports marketing department, my role focused on developing and executing innovative promotional campaigns with a national reach. Working with high-profile global brands like Coca-Cola, Dr Pepper, Ford Trucks, Kodak, and XM Radio, I ensured the success of each campaign.
I collaborated with key stakeholders, including MLB, NHL, NBA, NFL, and the Salt Lake City Winter Olympics, to create resonating campaigns with high engagement rates and positive brand sentiment.
1996-1999
Newcastle, NSW, AUS
Majors: