Description:
In my role as a consultant, I spearheaded the creation of a compelling brand identity for Canndor CBD Products. This endeavor aimed to establish a distinct and approachable brand presence that resonated with the target audience while avoiding the traditional marijuana-based symbolism. The project encompassed rigorous research, strategic workshops, market analysis, and a collaborative approach with another consultant from the medical industry.
Key Objectives:
- Develop a brand identity that stands apart from the recreational marijuana market.
- Create a brand strategy that resonates with individuals seeking natural wellness solutions.
- Design an elegant and trustworthy brand image for Canndor CBD Products.
Challenges:
Overcoming negative perceptions associated with marijuana and crafting a brand that communicates wellness and efficacy without recreational undertones.
Target Audience:
Individuals seeking natural health and wellness products, including caregivers seeking solutions for elderly family members.
Role and Approach:
As the lead consultant, I orchestrated a comprehensive approach:
- Conducted qualitative and quantitative market research, including interviews and workshops.
- Collaborated with a medical industry consultant for industry-specific insights.
- Focused on a high-end, elegant design to portray trust and quality.
Brand Identity Design:
- Developed a brand identity that strayed far from the recreational marijuana aesthetics.
- Created mockups for product labels that conveyed reliability and calmness.
Logo Design:
- Crafted a minimalistic logo, omitting marijuana-related symbols and clutter.
- Opted for a single black-and-white palette, exuding luxury and clarity.
