Description:
As the project manager for marketing, I orchestrated the planning, organization, and execution of the NLL All-Star Game at Melbourne’s Hisense Arena in October 2009. This showcased my ability a complex international project and deliver an exceptional attendee experience. This was an unknown concept of the Melbourne market as the sport of Lacrosse has little to no following.
Responsibilities:
- Collaborated on strategic planning, aligning event goals.
- Managed budgets, securing cost-effective solutions.
- Hisense Arena, enhancing ambiance and branding.
- Curated a diverse program tailored to attendee interests.
- Executed targeted marketing, generating anticipation.
- Nurtured sponsor relationships, boosting financial support.
- Orchestrated public relations efforts, garnering media coverage.
- Engaged attendees with networking activities.
- Led on-site marketing and experiential teams for flawless execution.
- Analyzed post-event feedback for insights.
Impact:
The NLL All-Star Game’s success elevated the reputation of the sport in Australia and expanded its network. This project highlighted my strengths in strategic planning, financial management, stakeholder engagement.
